UzoneMedia Partners ComfortDelGro to Launch iCabTV for the First Time in Singapore
Singapore, USA, 26 June 2008 – UzoneMedia Inc. celebrated the commencement of its partnership with ComfortDelGro, leading taxi operator in Singapore for the launch of UzoneMedia’s iCabTV network.
UzoneMedia and ComfortDelGro’s taxi company, Comfort Transportation, have signed a definitive agreement which grants UzoneMedia the exclusive rights to operate touch-enabled LCD based infotainment systems in ComfortDelGro taxis in Singapore effective immediately. This marks UzoneMedia’s first direct involvement in Singapore’s media market and its first direct investment in proprietary digital media network.
UzoneMedia’s iCabTV will be installed in ComfortDelGro taxis in stages over the next few months. With at least 1,000 ComfortDelGro taxis expected to carry the system by fourth quarter of 2008, iCabTV will reach more than 30,000 affluent consumers, business professionals, and tourists across Singapore on a daily basis.
Said Mr Jim Chuang, CEO of UzoneMedia: 「UzoneMedia’s iMMN platform will revolutionize the way commuters ride taxis. iCabTV, is an infotainment platform that aggregates content, commerce and services. Our platform, has the ability to push contents intelligently based on the location of the taxis and time of day, allows marketing messages to reach our target audience more effectively. In addition, the LCD touchscreens installed in the taxis display interactive contents that engage the passengers, thus making content impression last even longer. Finally, all of our iCabTV screens in the taxis are networked together via 3.5G technology that allows us to deliver media contents to thousands of mobile LCD touch panels efficiently and effectively.「
Mr Chuang added: 「ComfortDelGro has always been known for its commitment to providing high level services. It has distinguished itself not only as the leading taxi operator in Singapore, but also as a global leader in public land transport. This assures a consistent, continuous, high quality demographic for the advertisers on iCabTV Network and so we made ComfortDelGro the natural choice for our launch into the Singapore market.」
Said Mr Yang Ban Seng, ComfortDelGro CEO (Taxi Business): 「We are delighted to be working with UzoneMedia and their partners. Their experience in digital media and unique understanding of building, managing and maintaining digital media networks allows us to have the confidence that this partnership and iCabTV will further enhance the taxi experience for our commuters. 「
UzoneMedia’s iCabTV platform supports a wide range of digital formats such as JPEG pictures, Flash animation to full motion DVD quality video, all with stereo sound. Clients can choose spot durations ranging from 15 to 60 seconds or longer, and campaigns between one week to three months.
Commenting on the significance of the launch, Mr Chuang said: 「It is an exciting time for outdoor media in Singapore. Through the iCabTV network, our company is poised to take advantage of the rapid changes in wants, needs and expectations of clients, passengers and transport operators to enrich their experience. This marks the first step in UzoneMedia’s strategy to emerge as the dominant operator of digital media networks for out-of-home media in Singapore.」
UzoneMedia is a privately held corporation founded in 2006, it is shaping the future with its vision and leadership in iCabTV™ – a location- and time-based targeted infotainment platform that allows the aggregation and convergence of media contents, commerce, and services over public wireless infrastructures. iCabTV is a unique platform capable of reaching out to a broad new captive audience
ComfortDelGro is the world’s second largest land transport company with a total fleet size of more than 41,000 buses, taxis and rental vehicles. It operates in seven countries - Singapore, China, the United Kingdom, Ireland, Australia, Vietnam and Malaysia – giving it the broadest footprint amongst its international peers. Currently, overseas ventures account for 44% of Group turnover. The Group aims to derive 70% of its total turnover from overseas within the next five to seven years.
For more information, please contact:
William Hang
VP Marketing & Business Development
UzoneMedia Pte Ltd
DID: 6741-1989 x201
Email: william@uzonemedia.com
Tammy Tan
Group Corporate Communications Officer
ComfortDelGro Corporation
DID: 6383-8021/9683-0732
Email: tammytan@comfortdelgro.com
Yvonne Tang
Manager
Group Corporate Communications
ComfortDelGro Corporation
DID: 6383-7355/ 9754-7670
Email: ytang@comfortdelgro.com
